Namuk study proves: Swiss children spend 22.5 hours a day in closed rooms.
Namuk, as a brand designed and developed in Switzerland, has not only established itself on the market, but also a vision that goes beyond fashion. The brand strives to ignite the love of nature in children and to encourage them to spend as much time as possible outdoors.
This idea of experiencing outside your own four walls connects The Urban Kids and Namuk. We share a common passion for an active outdoor lifestyle and the promotion of outdoor experiences for families. Namuk has published an interesting study, the experiences of which we really want to show you.
The Study by namuk, takes a look at the outdoor time of Swiss children and their importance for their development. We were quite stunned when we read that the study came to the following conclusion: Children spend only 1.5 hours outdoors a day. Routes to school, kindergarten and time in the playground are even already included. The Namuk study, carried out in cooperation with the market research institute LINK, surveyed 1046 parents with children aged 0 to 15 years.
As factors, the study identifies the increasing screen time, the influence of the circle of friends and the living conditions as reasons for the limited outdoor time of the children. 91% of the parents surveyed know about the importance of their own role model function, yet it seems to be challenging for many families to spend more time together in nature.
The results of the study should not only draw attention to the current situation, but also serve as an impetus to enjoy more time outdoors together as a family. This has absolutely positive effects for everyone involved. The complete results of the study can be downloaded from the Namuk website (here the link).
But why is exercise in the fresh air important for children?
Exercise for children in the fresh air plays a decisive factor in holistic development. We share the belief that outdoor activities not only contribute to physical health, but also promote cognitive and emotional development. Children gain physical fitness through exercise in the fresh air, also develop motor skills, learn to use their senses, strengthen their immune systems and can concentrate better. In addition, we firmly believe that children and adults who spend a lot of time in nature develop a deeper understanding and appreciation for the environment. In a broader sense, it is about promoting a generation of children who love and appreciate nature and are actively committed to its protection.
The Urban Kids is passionate about the promotion of nature experiences for children and actively embodies the philosophy of family time together outdoors. Because hand on heart in nature we can leave everyday stress behind us, live in the moment and experience real quality time with our children. This is where adventures, experiences and stories are created that we can tell each other in the evening while eating full of enthusiasm.
Actively motivate your kids for more time outdoors!
Now, of course, the question arises, what can we as parents do specifically for a positive attitude of our kids to the topic of being outdoors? First of all: this is not about pointing the finger at others. Rather, we would like to inspire parents and children to spend more time outdoors and give outdoor time a high priority in everyday family life.
Being a role model: As parents, we show our enthusiasm for outdoor activities and act as positive role models to arouse the interest of our children. So it also applies here
Plan joint activities: Regularly organizes outdoor activities for the weekend, be it a walk in the park, a picnic, cycling or hiking.
Involve friends: Arranges outdoor activities with friends to have fun together, discover nature and create positive associations with nature experiences.
Outdoor clothing: Suitating outdoor clothing for all weather conditions is crucial to motivate kids for more time outdoors. There comes namuk in the game: Harmonious colors, innovative design and high-quality materials are processed here into high-quality children’s clothes, which are the best companions for an outdoor adventure in any weather. So there are no more excuses to go out the door even in rainy weather!
Outdoor toys: Invests in outdoor toys such as bicycles, scooters or games that encourage kids to move outdoors.
Limit screen time: Introduce clear rules for screen time. This promotes a balanced use of technology and relaxes everyday family life enormously.
Wake up the desire for adventure: Tell exciting stories from your childhood and read books about nature.
Be flexible: Adapt your outdoor activities to the kids and their needs, be it sports, nature exploration or creative outdoor activities. So it is guaranteed to be fun for everyone.
So and if you are still looking for suitable tips for a lot of outdoor time with the kids, you can click through our favorite places in nature and choose a nice excursion destination for the weekend. Off to the outside!